How did you attract/address your audience?
We attracted our audience by using the 4 technical codes effectively.
In the dark room scene we edited our film to make it black and white so it would be creepy and intense. This defines the genre of our production and grabs the attention of our audience straight away.
The sound within this scene is non-diagetic. The string instruments create a muffled piercing sound which is effective because it builds tension and mystery which makes the audience intrigued and attentive and want to understand the reason behind the pictures.
We have used a range of shots within the dark room but one particular camera movement we have used was a close-up pan across the photographs. The pan starts off slow so the audience can see what the photographs are of, but builds up speed to emphasise the amount of photographs, which the audience later realise are victims. This makes the audience anxious and keeps them in suspense.
James’s costume consists of all black clothing and a balaclava, making his character intimidating and stereotypical for the genre. The audience are grabbed because the glimpse of him suggests something bad is about to happen later in the film.
In the park night club scene we begin with a fast pan which we sped up using the editing software, final cut pro. We did this to create a freaky atmosphere, as it gives the inclination that time has been messed with and could symbolise the lack of control in the scene. This makes the audience excited, but also weary of what to expect.
The lighting in this scene is limited, as we filmed most of the production at night time. The club lights in the scene are colourful and create a spotlight upon the two female characters, which highlights them to the audience, and makes them question why they have been focused upon. The audience wonders if the photograph seen in the opening sequence was the two girls, which makes them speculate what is going to happen to them.
Sound in this scene is non-diagetic but made to think it is coming from the club. We created a soundtrack on the software garage band of club music and played it alongside the footage of the two girls coming out of the club. We think this targeted our chosen audience because it is modern and similar to what they listen to as individuals.
In this scene we also showed that the camera doesn’t always have to be moving to be effective. We set the tripod up with the camera, and let the two female characters walk on and off camera. This was effective because it makes the characters look small and distant, as if they are being watched, creating vulnerability and uncertainty.
As the film progresses to the alleyway scene, the lighting becomes more frightening as we use the effect of shadows. As the girls walk behind the camera, the audience see two shadows projected onto the wall, which is in a spotlight. This shot looks professional and also makes the audience paranoid for the girls.
In this scene we also use a point of view shot of Gabi when she is running to find Gemma. The camera is shaking and symbolises a loss of control in the situation, and the audience get a sense of involvement in the action.
Finally, in the car park scene there is an over the shoulder shot of Gabi looking up towards where the noise of the killer was coming from. The audience see the back of Gabi’s head looking up at a dark and mysterious background but the killer has gone. The wind in the scene is blowing Gabi’s hair making it eerie as that is the only movement. This creates a sense of loneliness and paranoia.
The lighting and sound in this scene effectively work together at the end of our production. As the phone lights up in the darkness, the non-diagetic sound which we created on garage band, kicks in at the same time with a phone ring. The spotlight then comes on and the audience see a hand next to the phone, not moving. As the third ring stops, the screen goes black. Then the fourth ring plays in complete darkness. This is effective because the audience are shocked to see the hand, and the dark screen at the end is powerful and makes the audience want to continue watching.
We attracted our audience by using the 4 technical codes effectively.
In the dark room scene we edited our film to make it black and white so it would be creepy and intense. This defines the genre of our production and grabs the attention of our audience straight away.
The sound within this scene is non-diagetic. The string instruments create a muffled piercing sound which is effective because it builds tension and mystery which makes the audience intrigued and attentive and want to understand the reason behind the pictures.
We have used a range of shots within the dark room but one particular camera movement we have used was a close-up pan across the photographs. The pan starts off slow so the audience can see what the photographs are of, but builds up speed to emphasise the amount of photographs, which the audience later realise are victims. This makes the audience anxious and keeps them in suspense.
James’s costume consists of all black clothing and a balaclava, making his character intimidating and stereotypical for the genre. The audience are grabbed because the glimpse of him suggests something bad is about to happen later in the film.
In the park night club scene we begin with a fast pan which we sped up using the editing software, final cut pro. We did this to create a freaky atmosphere, as it gives the inclination that time has been messed with and could symbolise the lack of control in the scene. This makes the audience excited, but also weary of what to expect.
The lighting in this scene is limited, as we filmed most of the production at night time. The club lights in the scene are colourful and create a spotlight upon the two female characters, which highlights them to the audience, and makes them question why they have been focused upon. The audience wonders if the photograph seen in the opening sequence was the two girls, which makes them speculate what is going to happen to them.
Sound in this scene is non-diagetic but made to think it is coming from the club. We created a soundtrack on the software garage band of club music and played it alongside the footage of the two girls coming out of the club. We think this targeted our chosen audience because it is modern and similar to what they listen to as individuals.
In this scene we also showed that the camera doesn’t always have to be moving to be effective. We set the tripod up with the camera, and let the two female characters walk on and off camera. This was effective because it makes the characters look small and distant, as if they are being watched, creating vulnerability and uncertainty.
As the film progresses to the alleyway scene, the lighting becomes more frightening as we use the effect of shadows. As the girls walk behind the camera, the audience see two shadows projected onto the wall, which is in a spotlight. This shot looks professional and also makes the audience paranoid for the girls.
In this scene we also use a point of view shot of Gabi when she is running to find Gemma. The camera is shaking and symbolises a loss of control in the situation, and the audience get a sense of involvement in the action.
Finally, in the car park scene there is an over the shoulder shot of Gabi looking up towards where the noise of the killer was coming from. The audience see the back of Gabi’s head looking up at a dark and mysterious background but the killer has gone. The wind in the scene is blowing Gabi’s hair making it eerie as that is the only movement. This creates a sense of loneliness and paranoia.
The lighting and sound in this scene effectively work together at the end of our production. As the phone lights up in the darkness, the non-diagetic sound which we created on garage band, kicks in at the same time with a phone ring. The spotlight then comes on and the audience see a hand next to the phone, not moving. As the third ring stops, the screen goes black. Then the fourth ring plays in complete darkness. This is effective because the audience are shocked to see the hand, and the dark screen at the end is powerful and makes the audience want to continue watching.
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